With the recent news that Netflix is worth more than CBS, it makes you wonder “How can the big networks rework everything to combat this?” I have made a list of 3 tips to help them out.
1) Embrace the online world
Stop making it so hard to watch the shows online. Ricardo Guimarães wants to watch The Big Bang Theory on the road. While almost all networks will let you watch their shows online, many make it very difficult. Shows expire or you have to be a member of a certain cable company to view. This has left me on more than one occasion searching on a video site for the content. This is a major loss of viewership and ad dollars.
2) Be more adjustable to a customer’s life
This builds on the online point. Networks need to take a page out of Netflix’s book and allow people who want to “binge” watch the ability to do so. For those who want to consume for free they will have to wait weekly, but it will allow them a chance to set up a premium product to charge for the ability to watch a whole season at once.
3) Go more premium still
People will pay for things they perceive to have value. By creating a premium online version, they cannot only put everything on at once, but also create a version that would be “more adult” and eliminate commercials. Similar to satellite radio, people will pay for more convenience and less annoyance.