Category Archives: Fashion Campaign

Fabletics Announces First Collaboration With Demi Lovato

Fabletics is an increasingly popular brand of women’s activewear. The brand was thought up by actress Kate Hudson. She loves fashionable activewear but she couldn’t understand why it was all so expensive. In partnership with TechStyle Group, and e-retailer and collection of clothing brands, she launched Fabletics. The goal of Fabletics is to offer good quality clothing that is affordable and fashionable. This concept has proven to be very popular and Fabletics has been very successful against such established companies in the space such as Amazon since its introduction in 2013.

Fabletics makes use of a membership plan which uses includes a fashion questionnaire when a woman is buying her first piece of clothing off the site. By completing this questionnaire, the team at Fabletics is able to show them clothing that is going to appeal to their fashion sensibilities. This saves time as she doesn’t then have to wade through clothing that she finds appealing to her own fashion sense.

Another difference at Fabletics is that they now have retail stores opening across the United States. This allows women to try on clothing which they can then purchase in the store or buy off the website. These stores have proven very popular and, while about 30-50% of customers are already members of Fabletics, another 25% decide to become one while they’re in the store and finding clothing they really like at good prices.

Recently, Demi Lovato joined Fabletics as well, making it the first collaboration that Fabletics has engaged in their four-year history. This will feature a limited-edition collection of activewear that was inspired by Demi’s own fashion sense. The clothing that is sold will support the United Nations Foundation’s Girl Up campaign which is personally important to Demi Lovato. This campaign is targeted toward marginalized teenage girls. One part of the campaign that is really important to Demi is the Girl’s Up SchoolCycle program which seeks to get 130 million girls into school who aren’t in a classroom around the world. This initiative provides girls with bicycles so they can get to and from school, as well as get a sense of independence, as well as the tools and spare parts they need to maintain the bikes as well as maintenance training.

Demi Lovato has been a public speaker for a long time about her own issues such as addiction, self-harm, and eating disorders. She wants her brand of clothing at Fabletics to make girls feel good about their body images and feel included. The brand was launched at a private event in Los Angeles in May 2018. The brand will be available in a wide range of sizes so that every women and girl can find something that fits them well. The first clothing to be released will be leggings and tops. More types of clothing such as jackets will be launched later this year. Demi’s brand will be sold in eight countries and in Fabletics stores across the nation.

Spring Forward With New Summer Active-wear With Fabletics

Finding active-wear that is different than another active-wear is rare. You often see the same graphics, colors, and design. With Fabletics, you’ll find something different. Unless you don’t watch TV, you’ve probably seen Kate Hudson talking about Fabletices.

Fabletics is a clothing company that’s dedicated to making women and men feel comfortable and stylish in their workout clothing. In July 2013, Kate Hudson, Adam Goldenberg, and Don Ressler. Fabletices first sold products only for women but in 2015 Kate Hudson teamed up with her brother Oliver Hudson to launch their first men’s activewear brand FL2.

Though it is widely popular as an online subscription company, some malls owned by Westfield and General Growth Properties Inc have Fabletics stores in them. The first store opened in October of 2015. According to Forbes in 2015, Fabletics stores are scheduled to open over the next three to five years. Until a store pops up near you, the online store will have to do. You have two choices for ordering online on http://www.bustle.com/articles/152273-when-is-fabletics-swimwear-coming-out-start-planning-for-the-beach-now-photos. You can choose by buying as a guest or becoming a VIP member. VIP members get charged $49 a month, you can choose to cancel or skip a month if you wish or need to. By becoming a VIP you can get benefits such as getting 40-50% off of retail prices, a gift on your birthday, and you can get your first outfit for $25. When you sign up, you fill out a quiz about your fashion tastes and the company finds personalized outfits for you.

As of March 2016, Fabletics expanded its attire by adding swimwear and dresses. Recently, there was a blog post on The Clothes Maiden on the spring and summer 2016 collection. She talks about how Kate Hudson is creating a clothing line that inspires us to get moving. She then explains hat the line is made so we can be fashionable in mix and match outfits for a run, a yoga class, and down at a local gym. She loves that Kate shares her own personal favorite outfits. The spring/summer 2016 line has eye-catching geo patterns, floral prints, and patterns that have pops of vibrant colors here and there. These are very functional outfits and made to be very versatile. She ends it with some very positive last notes on how the brand creates a clothing line that easily inspires us to get and stay active. Read the whole article here at http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/.

Try Fabletics today to either stay active or be inspired to get active.

Steelers Fans Kickoff New Fashion Goals

The Pittsburgh Steelers have launched a new way to interact with their fans this season: the Steelers fan wardrobe. Susan McGalla, the Steelers Director of Strategic Planning, has brought years of retail experience into the football team’s connection with its fans. The former president of American Eagle Outfitters and Wet Seal has put her ear to what people are saying about the team and how they want to wear their Steelers apparel and brought their views into marketing the new Steelers style. The new Steelers gear website is meant to simplify the buying experience in several ways. Many fans were wanting to wear what the players were wearing, whether before the game or on the sidelines. So now there are “where what we wear” signs on the website, directing fans to the same clothing their favorite player might wear. Susan McGalla has also drawn upon her prior expertise with clothing to create spin-offs on the traditional fan gear. No longer is it just jerseys and black shirts. Sport goes into street, McGalla said. Pandora is now making Steelers charms. Moms can buy their little ones pink animal print Steelers onesies. Female fans can wear something more feminine, with a little bling on the side. And men are able to find something they can wear into work, which was the biggest input from their side of the table. All of this is being put together with more social media interaction too. Steelers fans are renowned for their loyalty and willingness to go to the next level for their team, now that loyalty can pay off for some lucky fans. A new campaign called It’s Not Just Friday, It’s Steelers Friday, offers a complete Steelers wardrobe to any fan who submits the best photo wearing in Black and Gold on Fridays.