The Rock Giant campaign was a huge success around the world since being published by Johnnie Walker in 2013. The film took place in Rio de Janeiro and depicted the rocks by the oceanside forming into a giant living being. After rising to his feet, the giant walked outside of the city. The final message was “keep walking Brazil.”
Another one of his recent projects was the promotional video for the Mix Brasil Festival for Cultural and Sexual Diversity Association. This video promoted the normality and tolerance of homosexuality in Brazil. Although controversial, the video had won a Golden Lion at the Cannes Festival that same year.
Alexandre Gama got his start into marketing when he worked as a copywriter for Standard Ogilvy & Mather. After being recruited by DM9, his writing skills really started to shine. By the 1990s, he was considered to be one of the best writers in the country.