Eucatex Turnaround Flavio Maluf Under Leadership

Eucatex is a group of Brazilian companies that specializes in the furniture and civil construction industry. The company encompasses three subsidiaries including Paints, Plates, and Varnishes. It also holds a forestry branch comprising a seedling nursery. Eucatex began as a family company under the name Maluf family. Flavio Maluf is the co-founder and current president of Eucatex group of companies. He is a mechanical engineering expert and a career administrator.

 

Maluf joined Eucatex in 1987 shuffling through various positions before rising to his current position as the company’s president. He formerly occupied the trade position at Eucatex, then moved to the industrial department before receiving an invitation to join the company’s executives. His success as an executive earned him a promotion to the presidency in 1997, a position that he holds up to date. Maluf’s presidency at Eucatex Group marked rapid modernization of the company’s operations. He cites the modernization as built on an aggressive profile of commitment to success and perfection of the firm in its daily activities. Maluf also emphasizes on his omnipresence at the company and delegation of roles as central to Eucatex success. He further exploits all opportunities available to improve and grow the company and further communicate his professional, career and dream aspirations to executives.

 

Under Maluf leadership, the company emerged among the most successful companies in the rapidly growing startup sector. The startup sector encompasses several industries including e-commerce, entertainment, health, SaaS, and education. Maluf cites hiring of specialty experts in critical areas of the startup industry as behind the dramatic growth of Eucatex. He further underscores the importance of projections of future developments in the startups market, especially from technological development. Maluf singles out Gama Experience market analysis technology as the primary tool exploited by Eucatex to projects future trends in the startup market.

 

Eucatex history spans over six decades since its establishment as the first-ever Brazilian company to factor acoustic and environmental comfort and exploits eucalyptus as its resource for the manufacture of panels and plates. Initially, the then Chapas Unit specialized in the production of softwood fibers sheets and acoustic linings and later ventured into acoustic and insulation sheets. The company’s investment rapidly evolved to its current specialization in big civil construction firms and furniture producers.

 

 

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