Major Expansion in the Future of Honey Birdette

The lingerie brand Honey Birdette has been sharing information about their plans to expand across the United Kingdom as well as in the United States of America. The brand is an Australian one and has been around since the years of 2006. The main office building of Honey Birdette is in Brisbane, Australia. More offices, however, have been popping up in Europe and the United States.


From Honey Birdette, they shared that the plan is to have about forty new stores in the United Kingdom before the end of 2018. Currently, there are only three stores in the country so the expansion will be quite drastic and it is sure to skyrocket the success of the Honey Birdette brand. Currently, the brand also has a US website for sales within the states. The United States of America is, in fact, the home of most of the buyers of the luxurious lingerie. Because of that, the brand will be opening a number of stores in the states as well.


So far, in its home country Australia the brand of Honey Birdette has stores open in more than fifty locations across the country. By then of next year, however, there will be more than one hundred boutiques for the luxury brand of lingerie. After 2018, it will be time for the next expansion plant to be set in motion. They are directed towards more European countries. Boutiques of Honey Birdette will start popping up in many of the premium locations such as high streets in the major cities and large shopping centers. The plans also include the United Kingdom and the United States of America. The plan is to have more than a hundred stores across those two locations as well. The brand is geared towards USA and UK because most of the audience is based there.

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