Marcio Alaor: Talks With the Founder of Azul Linhas Aéreas Brasileiras

David Neeleman is often considered one of the most creative aviation entrepreneurs in the world. Neeleman is a Brazilian entrepreneur who has successfully launched four commercial airline companies which include Jet Blue and Azul Linhas Aéreas Brasileiras S/A.

Currently Azul is the third largest airline in Brazil. According to the company, it is “the largest transportation network” in Brazil, with more than 100 destinations and 864 flights per day. Those numbers represent about 32% of the local market, says vice president of Banco BMG, Marcio Alaor.

The current economic environment is difficult for Azul in Brazil as fewer passengers can afford to fly which has forced the company to incur increased service cost, says Alaor the vice president of Banco BMG. According to information sent by Azul to the National Civil Aviation Agency, the company forecast a net loss of 236 million reais.

David Neeleman has often been well esteemed by crew member of the airlines he has started, and he helped his crew accommodate passenger issues, says Marcio Alaor. When he was president of JetBlue, he flew on JetBlue flights sometimes weekly. Neeleman has always had a hands on approach with his companies, as he often visited airport terminals, to search for ways to improve the passenger experience.

Neeleman is given credit for helping to develop the concept of an e-ticket which would help to reduce operating costs and boarding time, and improve the experience for travelers, says Marcio Alaor of Banco BMG. Alaor also recalls that Neeleman offered Live TV channels on flights. On JetBlue flights and Azul flights, Neeleman enabled each seat of the aircraft to have access to live television. He also outfitted flights with pay-per-view channels and WiFi.

David Neeleman credits religion for his success in the aviation industry. The entrepreneur is an advocate of The Church of Jesus Christ of Latter-day Saints, recalls BMG Bank executive Marcio Alaor. Neeleman traveled to Brazil at 19 to serve as a missionary for the Mormon church. Neeleman says, “Being a Mormon was a big influence in my development. When I traveled to Brazil as a missionary, I learned good principles. I worked in poor areas with simple people who impacted my life. Practitioners of our faith believe that the relationships we have with others are important, as they will continue after this life” says Neeleman in his interview with the magazine Veja Online.

Banco BMG executive vice president Alaor Marcio notes that notwithstanding the tough work building multiple successful businesses and the grueling life of a businessman, David Neeleman never forget to take time off to renew his energy. Neeleman attends church on Sunday and he lives with his 9 children in Connecticut, United States.

Marcio Alaor is a well respected businessman and executive at BMG Bank in Brazil. He is a native Brazilian and was born in Santo Antônio do Monte. He has published many business articles in Brazil and is regarded as one of the countries top business minds in the country.

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