Omar Yunes, the man behind the Sushi Itto, won the ‘Best Franchisee of the World competition’ two years ago. The event was held in Florence, Italy. Omar started this enterprise when he was 21 years. By the time of presenting the award, Omar owned thirteen franchisee units in Veracruz, Mexico City and Puebla. This is an impressive 10% of all the brands units.
Receiving the award, Omar’s humility was there for all to see. He said he was just the representative of the employees in the 13 units he runs. Indeed, he said the achievement was as a result of their hard work.
Attendance in 2015 BFW Awards
In 2015, the awards saw over 34 country representatives attend. Countries like Portugal, France and Argentina were also represented. Here, the franchisee was gauged based on the influence it has had on other networks, its contribution and savings, its employee motivation and its knowledge. Improvements proposed were also a benchmark.
According to Diego Elizarrarras, the BFW organizer in Mexico, Omar also won the ‘first place nationally’ since he was an ‘important change agent’ in matters of the ‘franchising-franchisee relationship’. He had also been able to manage information better and had control boards in place.
Sushi Itto CEO
The Sushi Itto CEO, Benjamin Cancelmo said that the awards were considered as a strategy of offering clients exceptional services and unique hospitality. Elizarraras said the days when Mexican franchises were just a regional matter had passed.
The second place was taken by Ivan Tamer of the ‘franchise of Prendamex’. He won the award owing to the implementation of a ‘new marketing system that was responsible for managing the pawnshop network in Mexico. He was lauded for the ‘development of the franchise’ and establishing unique parameters in the network.
The jury for ‘the Mexican chapter’ was made up of entrepreneurs from the sector. Representatives of the ‘the Universidad Anahuac’ were also present. ‘The Mexican Association of Franchises’ was also represented.
Omar is the owner of ’13 franchised units of Sushii Itto‘. The entrepreneurial spirit started as early as 21 years of age. Today he is expanding the franchise to Vera Cruz and Puebla.