Earlier in 2013, JustFab announced that it had just finished a round of funding that had generated $85m. While this may sound a typical eCommerce capitalized sum standard in the industry, it was a significant milestone for Don Ressler and his long time co-founder Adam Goldenberg. It meant that the two friends finally could boast of a billion dollar startup. Don refuses to be drawn into the valuations saying that as long as the room is open for more, there is still no need to focus on the values.
To suggest that the success of JustFab or Just Fabulous is not necessary to Don Ressler would be a mistake since it is one company that he has invested his time, heart and all the experience he has to build it from ground up.
Don Ressler is an eCommerce startup entrepreneur, but that does not entirely cover his achievements and his initiatives. He a serial startup entrepreneur. He has been interested in e-commerce and electronic commerce products and services for over two decades now. Potentially, he is one of the most successful fundraisers when it comes to capitalizing his different startups. JustFab alone has raised over $250m. This is not an easy feat considering that some of the investors include Matrix Partners.
When he made his first shot at entrepreneurship, Ressler created fitnessheaven.com. It was by far the fastest growing fitness solution market by then. Intermix noticed its potential and snapped it off the young and ambitious man’s hands. He did not tire and instead ventured forth to start a new startup with the handsome compensation he received from Intermix. He teamed up with Adam Goldenberg to start Alena. Alena was an eCommerce venture that was later acquired by News Corp at http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#e8463767e63f.
Don Ressler was not satisfied with the success in the past and together with his partner formed Intelligent Media with the sole aim of identifying and developing new ventures. Under the Intelligent Media umbrella, the two have had an illustrious career, one that did not shy away from detractors.
Under Intelligent Media, other upcoming ventures have emerged recently, further solidifying the status of the co-founder and Co-CEO Mr. Ressler. Fabletics, ShoeDazzle, and FabKids are some of the novel ideas that are fast becoming a reality to rival JustFab. With over 10million subscribers, the sky is the limit, and surely, the wealth of experience behind the success is undoubted.
Don Ressler’s success underlines his status as one of the most sought after e-commerce entrepreneur, manager, and creator.